Take a journey with me as I explore the Music and Entertainment World as I see it. I tell it like it is and I value my opinion. I also practice PR with a group called R.E.A.L. Music. iPromote iSupport iBuild iChange realities not just perception.
I usually blog about what’s going on in the entertainment world or current events. Being that this is the last blog post for the term I wanted to write about my experience in this course. When I first registered for the Social Media course I just thought we would learn how to use Facebook, Twitter and the like more efficiently. Not only did we learn better ways to stay active on social media, we also learned eight practices that would enhance any social media plan.
One of my favorite parts of this course was acquiring better skills and knowledge about the social media platforms I already use. Learning about Tweetdeck and HootSuite made by posting on Facebook and Twitter a whole lot simpler. Following new influencers that I probably wouldn’t of knew about if it weren’t for this course. Every guest speaker we had brought a different piece to the puzzle that gave us great insight about their views on how to use social media to your advantage.
Blogging has got to be the best part of this class. I loved to read the different interest from my classmates. For all of us to be so diverse and have similar interests is amazing to me. I have learned about vegetarian restaurants, different lip glosses, shoes and daily commutes on the streets of NYC. This exercise gave our thoughts a voice and being able to comment on the blogs of others allowed our voices to be heard.
I hope everyone continues to blog because I know I will. I am a very opinionated person and I will continue to post my reactions about what goes on in our everyday lives. So thanks for being an active reader on my blog and I hope you continue to enjoy what I have to offer .
A legally blind man named Albert Rizzi was kicked off of a US Airways flight Wednesday night after flight attendants became upset with his seeing-eye dog. Sources say a flight attendant asked Mr. Rizzi to command his dog to go under the seat until take off. Mr. Rizzi says his dog became restless after the flight took almost an hour to take off and moved from under the seat. When the dog wouldn’t comply the pilot kicked Mr. Rizzi and his dog off of the plane. The other passengers didn’t agree with the way the disabled man was treated became irate and ultimately all kicked off the plane, canceling the flight.
US Airways did not have good communication tactics and were flawed in many aspects of this issue. Offering a statement via Twitter was good but it lacked sensitive statements and bragged about what they do contrary to the incident at hand. Their twitter handle was also very quiet during this issue which is terrible for the credibility and authenticity of the brand. Tweets were sent out but it was later revealed that the airline’s social media manager tweets incessantly on a daily basis and 25% of the tweets actually addressed customer complaints.
All in all, majority of the backlash came from the 30+ passengers that were aboard this flight with Mr. Rizzi and the way they handled that was to cancel the flight and pay for a bus service to their destination. US Airways should have better solutions for accommodating their passengers, especially when they are in the wrong. I would recommend that they acknowledge the fact that the pilot and the flight attendant were wrong. Revising the standby statement by apologizing for what was done wrong and give insight to how they will find ways to make it right is also a strong recommendation. US Airways should do things to appear more sincere and transparent with the public. They should also create a team that tries their best to answer the negative comments that get posted to their social media sites. Not answering at all just makes the brand look guilty and they lose their credibility minute by minute.
Just when I thought Change.org actually took the time to review the petitions they allow people to create I saw a new petition in the media this week that told me otherwise. John Barry created a petition entitled “Beyonce cannot attend Kim Kardashian’s Wedding.” This petition was created in the hopes of getting Beyonce fans to sign and spread the word against their favorite superstar attending Kim and Kanye’s wedding.
Here’s a copy of what the petition said:
Yes my friend you read that correctly! Someone really took the time to create in my opinion, this ridiculous petition. What is even more disturbing is that there are actual signatures on the petition. I never thought Beyonce cared for Kim or maybe that’s the way the media makes it seem. Either way she is a grown woman and will do whatever she wants.
First off I don’t know why people care that much about who attends Kim and Kanye’s wedding. They both have reputations that led them to develop close knit friendships with some of the best superstars in the world. Jay Z is Kanye’s best friend, so it goes without saying that his wife Beyonce will be in attendance with him. Instead of creating non-sense how about creating a petition for change worldwide. After all, that is what the website is used for.
As I say almost every week, today’s society is wrapped up in the lives of celebrities because they are not content with the lives they live. John Barry later removed the petition and said “IT WAS A JOKE I DONT CARE IF BEYONCE GOES OR NOT SHE’S A GROWN WOMAN!!” I’m not sure if it was really a joke to him or because the Huffington Post and online blogs published this story jokingly made him change his mind. I can think of a few people that didn’t find it funny though, those who actually signed the petition.
Do you remember your 18th birthday? Turning 18 years old is a big deal for many. Whether you’re graduating from high school, starting college or just happy about becoming an adult, this is a very pivotal time in your life. But when your sister is known for cashing in on her sex tape and cultivating a million-dollar empire you wouldn’t know what to expect when you finally hit adulthood.
It was just a matter of time before one of Kim’s sisters would be getting porn industry offers. Kendall Jenner, little sister to fashion icon Kim Kardashian has finally turned 18 and now that she is an adult some of the biggest names in X-rated entertainment are interested in knowing if she would like to follow in her sister’s footsteps and make a sex tape of her own. One company has reportedly offered Jenner $1.8 million to star in a tape with a male companion of her choosing, while another suggests she should star in a girl on girl encounter.
In my opinion it wouldn’t be a smart idea for Kendall at 18 to decide if she would want to be in an adult film for two reasons: Kim’s sex tape humiliated the family name and because of the name she has made for herself, she wouldn’t need to degrade herself like that. There is still no word from Kendall on if she will actually take any of this seriously. It is obvious for one to be flattered when offered that kind of money but I think she should take into consideration the respect she has for herself. She is an accomplished cover girl and swimsuit model. Now that she is 18 she can really take off in her career.
All we can do now is await someone to get the scoop on what she thinks about all of this. Since she loves her Instagram account she’ll probably post something there.
I am sure by now you’ve all heard about the huge lawsuit Barneys high end department store has coming its way. If you have been out of the loop let me fill you in… 19 year old, African American Trayon Christian was wrongfully accused of using a phony credit card to buy a $349 Ferragamo belt. After he walked out of the store he was approached by undercover police officers who questioned his purchase and took him to the precinct. While at the precinct they proceeded to question Trayon about his credit card and even called his bank to verify if it was him or not. He was later released after verification from his bank (and I assume given a weak apology by the police department), went back to Barneys and returned the belt.
This is not the first time Barneys has been accused for racial profiling. About two years ago an African American girl bought a $2,500 with her tax refund. They also believed that she used a phony credit card. This story was extremely upsetting to read. There are so many young African Americans in today’s society doing credit card scams daily and it’s sad to say this is the reason more and more Blacks will be targeted. Barneys has said that the employees followed all procedures and did not racially profile Mr. Christian, but if that were true why did they call the police?
Rap star Jay Z has a deal with Barneys department store. The Sean Carter foundation was founded on the importance of helping individuals facing socio-economic hardships to obtain higher education. Ever since this came about newspapers have demonized Jay Z and ridiculed him, news publications have been calling him out left and right to pull out of his deal with Barneys and this was his response: Jay Z told America first and foremost that he understands the effects of racial profiling and it is nothing new to him, however making fast decisions before all of the facts come out to please the public would make him look just as bad. He proceeded to say he is not making any profit off of this store, his foundation is the beneficiary and they receive all profits plus additional donations from Barneys. People are demonizing him for what appears to be lack of interest but what they fail to understand is that if he quickly pulled out of this deal Barneys wouldn’t be hurt nor would he, those who strive for a higher education would be the ones that suffer.
Way to put these people in their places Jay! America is always so fast to put social problems on celebrities how about taking action yourself. Many of those who signed petitions to get Jay Z’s attention probably know a few people who do credit card scams and they are the reason why things like this happen.
All we can do at this moment is wait for Barneys to sit with community leaders to discuss this matter and figure out what to do next.
As young women all around the world lip sync to Beyonce’s song “Put a Ring on It”, there is one girl in the limelight that won’t be getting a ring anytime soon. Last week on the TV show “The View” music mogul P. Diddy told Barbara Walters that he doesn’t plan on popping the marriage question to his former artist turned girlfriend Cassie anytime soon. Diddy explained that he understands the responsibility of marriage and he isn’t “ready for that type of responsibility.”
The father of six went on to say that he wants to do the marriage thing right the first time. He says he has been close to it before and when he is ready it will be a commitment forever. He added “people put too much on marriage and not enough on happiness; it’s important for you to protect your happiness and love yourself before you can love people the right way.”
I can’t lie, Diddy did make some valuable points; of course you should have happiness before you say “I do.” But I don’t believe with one bone in my body that this is the real reason for never making a trip down the aisle. He’s been in long-term relationships with Jennifer Lopez and Kim Porter just to name a few; none of these relationships ended with an engagement. I think Diddy has a commitment problem and loves the fact that he can keep his options open.
First off kudos to Cassie for being able to stay with a man that is 16 years her senior, has 5 children and doesn’t plan on marrying her or anyone else for that matter in the near future. If I were Cassie I’d honestly be caught in the middle. Should I stay? Should I go? Think about it. Cassie would not be able to see the world as she knows it now without Diddy by her side. He has introduced her to the glitz, glamour and recognition you get for messing with the Head Honcho. As a young lady she has some very big choices to make. If she’s thinking about marriage then she should look elsewhere, if not have fun and don’t become the 5th baby mother.
Many people perceive Rihanna to be very mean when it comes to other celebrities on social media (twitter to be exact). She has made fun of singer Ciara and her ex-boyfriend Chris Brown’s girlfriend. Just a few days ago it was brought to the attention of the media that she once again had gotten herself in a twitter war, this time with Kanye West’s artist Teyana Taylor. Here’s how the story goes:
Teyana Taylor uploaded a video of herself on Instagram singing Anita Baker’s song “Caught up in the Rapture of Love.” A week later Rihanna uploaded a video of her hairstylist in a curly wig and snapback hat (like Teyana did) also singing “Caught up in the Rapture of Love.” A coincidence you say? Nope I don’t think so. Ri-Ri is known for this kind of behavior and it is accepted by her fans. Teyana did not take the idea of the video lightly and spoke out about how she really felt about the situation. “She’s just a cyber bully”, Teyana tells radio station Hot97. “She knew what she was doing. I do think she’s a cyber bully, I really do.”
During this twitter war Rihanna and Teyana went back and forth posting pictures and comments about each other. Teyana made a meme depicting her beating up Rihanna. She used boxer Floyd Mayweather and Manny Pacquiao’s bodies, Rihanna’s domestic violence photo as Pacquiao’s face and her face as Mayweather. This stirred up a lot of controversy, many thought that she was “mocking domestic violence” and “making it hard for women to want to speak out against their abusers.” A change.org petition was circulated to get Adidas-Reebox to drop Teyana Taylor’s endorsement deal. In my opinion I feel Teyana went a little too far with the meme. Its one thing to stand up for yourself and it’s another to stoop to someone else’s level.
When it is all said and done both of these ladies are mature enough to let bygones be bygones. Rihanna may have not meant for the video to be malicious who knows, what I do know is that it will be hard for anyone to prove otherwise due to prior attacks on celebrities. Teyana Taylor stood up for what she took to be bullying and wanted to make sure it would never happen again. These ladies have known each other for a long time. I really hope these ladies can hash out their beef really soon and get back to making the music we all love to hear.
On Tuesday, January 29, 2013, individuals throughout New York City gathered for the Black Public Relations Society-New York (BPRSNY) PR Bootcamp “Getting Down with the Nitty-Gritty of PR”. Guest speakers included: Jonathon Woods, Senior Account Executive of Edelman; Cheryl Overton, Senior Communications Strategist of Cheryl Overton Communications; and Jenelle Hamilton, International PR Consultant. They all spoke about different strategies and techniques to get ahead of the game in PR and what it really takes to master your craft.Cheryl outlined ten simple rules to “mastering public relations”. The communications firm owner advised audience members to “be a problem solver”, “always operate ethically”, and “draw inspiration from outside of the PR industry.”
Jonathon “got down to the nitty-gritty” of the fundamentals of crafting a strategic message, the perfect media campaign, and press release. He said that strategic messaging should be your foundation. PR practitioners can get so caught up in the ‘sexy’ headline that they forget the most important part – the mission. He stated, “organizations always have a central mission so you should always ladder up to their core mission; always ladder up to the client’s objective.”
Photo Credit: Darius Bradley
Jonathan went on to describe the key components in developing a media campaign: develop objectives; identify key stakeholder targets; outline story angles and key messages; develop PR tactics; conduct outreach and launch the media campaign; follow-up; and of course evaluate the success of the campaign once its completed. He then dived into constructing the press release and he noted to keep it “simple and short”. People with lives won’t have the time to read six-page press releases filled with jargon – one page will do.
The last presenter of the evening was London native and International PR consultant, Jenelle Hamilton. Jenelle discussed becoming your own personal brand. She stressed that, “you have to find your niche, find what makes you different. You should want to be an individual and live outside of the box.” Jenelle closed the evening with the most important tip of all: be yourself, know who you are, and promote yourself as you would promote your clients.
Photo Credit: Keisha McCotry
If anyone came into the event confused on how to get ahead of the game, they definitely know now.
Malik Yoba hit it on the nose! During an interview with NewsOne Mr. Yoba took the time to reflect on the change he has noticed overtime. That change is in activism. He has noticed that the shift in conventional activism has taken a turn for the worse. “People aren’t gathering at churches and coffeehouses anymore, says Mr. Yoba, they are gathering in VIP for bottle service.” He is absolutely right. We have fallen into the world of entertainment, celebrities and social media and forget how to live our daily lives.
How many people do you see daily on their phones, whether they are reading, on facebook or on twitter? Your answer should be everyone! Society today has fallen victim to the negative aspects of life and turned it into things that are praised. We have come into a time where social media dictates our lives. Instead of turning on the news or picking up a newspaper we go to twitter and facebook to learn about the days events. Young adults are being taught that sagging pants and calling females b****** and h*** is the norm. They are educating themselves on everything that their favorite celebrity is doing as right. From the new trends to the new sneakers to the new bags, the media will always change perceptions of those in the public. It takes a real man of Malik Yoba’s caliber to sit back and reflect on how far we’ve come but yet chose ignorance as the correct way of living our lives.
Why don’t we get back to hanging out at coffee shops and the basic interactions we used before? Is it that hard to have a face to face conversation with someone and laugh at jokes rather than beat your phone with your fingers and type LOL? The role that social media and celebrities play in the lives of today’s society is extremely pitiful. It has made everything you do in life much easier and kind of scares me for the future.
In the past couple of weeks Miley Cyrus has made quite the debut in the media. From her raunchy debut of the “twerking” dance with Robin Thicke at the VMA Awards, to her new single “Wrecking Ball” Miley seems to be on a role with making headlines. You may remember Miley Cyrus as Disney’s star from the Hannah Montana television show. I would have never thought she would go from this sweet and innocent being, to this raunchy, sex icon. Then again one has to admit that she would grow up sooner or later.
Many people have criticized Miley for her newest hit “Wrecking Ball” because of her provocative video. In this video Miley is seen in a cropped t-shirt and her panties, fully nude at times and she licks a sledgehammer. There were many negative reactions to this video and many failed to realize the message behind it. Billy Cyrus (Miley’s father) was quoted saying “It wouldn’t have mattered if Miley would have worn jeans and a flannel shirt, a tux or a nun’s habit—her performance vocally on the tune reflects her roots and sheer God-given talent” (Entertainment Tonight, 9/11). I agree 100% with her father. Miley has an amazing voice and her control and range is shown through this song.
If anyone can clarify what this song symbolizes it would be Miley herself. She was quoted telling Z100 how she felt about the comments and what the song really means. Miley goes on to say if people could go beyond what they see and use their imagination they would be able to notice that in the video she is shattered and sad about something. When I first saw the video and heard the song it was as if she was singing a sad love song. Only the creative team for the video understands fully why she chose to be nude, and no matter what she says or does she will forever be in the scrutiny of the human eye because she is a celebrity.
So for having 44 million views on YouTube and the #1 spot on Billboards Top 100, I say kudos to Miley for well you know just being Miley!